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Goals in a User Story Map

What is a Goal?

The actions that users take in order to reach their larger goals have a goal level themselves that’s tied to user behavior.

 How to create a goal?

To create a goal, go to the portion of the user story map where the goal is displayed. Click on the “+” button with a goal.

Details that are displayed on the goal card at the user story map are:

  1. Title of the goal.

  2. Details of the project

  3. Project name - It is already populated.

  4. Status of the goal - By default for newly created goals it is “To Do”.

Add details to a goal by clicking on the “Goal detail” icon.

The below screen will pop up as result on clicking the Goal detail icon.

Now, details are to be added for the goal.

  1. Add description

  2. The status of the goal is also shown on the right top of this dialogue window.

  3. Select Lead from the dropdown on the right side

  4. Select Label from the dropdown on the right side

  5. Select related members from the dropdown on the right side

  6. Add Personas for this goal from the dropdown on the right side

  7. Select Start date from the calendar

  8. Select Due date from the calendar

  9. If the goal is in progress or completed then goal status would be changed by clicking the goal detail icon and then changing the status of the goal from TO DO to “In Progress” or “Completed“ respectively.

  10. Epics that are linked to a goal are displayed under this term mentioned Epics in this Goal.

    Below is an example of a Goal that is containing all the required fields.

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