Advanced persona
Advanced Persona management gives you a detailed, visual way to understand your users and their needs, helping you create richer user profiles that guide product decisions.
This approach makes it easier to capture user behaviors, goals, and pain points, connect personas to your story maps, and keep your team focused on delivering value to real users.
If you’re new to persona management, start with these resources to learn the basics and see how personas fit into your workflow:
Explore the following sections to learn more about each part of persona management in ProductGo: